Start with WHY
“Inspire someone every day,
with everything we say,
with everything we do,
we can…” – Simon Sinek
Simon Sinek has a great book, called Start with why, what is a manifesto for those who want to inspire others and for those who want to find someone to inspire them.
He also has a very famous TED talk about this topic, you can watch it here.
How great leaders inspire action | Simon Sinek
People don’t buy what you do; they buy why you do it. If you talk about what you believe, you will attract those who believe what you believe. – Simon Sinek
The Golden Circle
- Why? – Very few people know WHY they do what they do.
The Why is not about making money – that’s a result. The Why is a purpose, cause or belief.
Your Why is the very reason you exist.
- How? – Some people know How they do it.
These are the things you do that make you special or set you apart from your peers.
- What? – Every person on the planet knows What they do.
This is your job title, function, the products you sell or services you offer.
This little idea explains why some organizations and some leaders are able to inspire where others aren’t.
The whole idea of this message is to share it with as many people as possible so that we can change our world.
We cannot do that alone and we are truly grateful to stand shoulder-to-shoulder with you as we all spread this message to inspire and live in service to others.
By “why,” Simon Sinek means:
- What’s your purpose?
- What’s your cause?
- What’s your belief?
- Why does your organization exist?
- Why do you get out of bed in the morning?
- And why should anyone care?
As a result, the way we think, we act, the way we communicate is from the outside in, it’s obvious.
The inspired leaders and the inspired organizations all think, act and communicate from the inside out.
Start with why by Simon Sinek – Animated Book review